Liz Claiborne - Monet, Marvella and Trifari

The Liz Claiborne company currently owns the Monet, Marvella and Trifari brands. Here is a description from their 2008 annual report that describes the market segment for each of the three brands, which together are called the "Monet Family" of brands.

MARVELLA, a jewelry line sold primarily at Target Corporation Stores

MONET, a signature jewelry brand for women sold in department stores as well as in our own outlet stores and online

TRIFARI, a signature jewelry brand for women sold primarily in mid-tier department stores.


I recently saw Monet jewelry for sale in Macy's but have not seen Trifari anywhere lately. Although I have to say that I spend very little time in department stores, preferring antique malls digging for our beloved vintage jewelry. However, I think it is interesting to note the status of some of our favorite vintage brands!

Sytle notes - Bibs in 1949

Seen in a department store ad from 1949 - "not mere costume jewelry but a most important part of the costume. Bold, gold-washed chains..gleaming metallics mail ..or mock pearls fashioned in loops and swirls". They mention that some of the brands they have that feature bibs are Monet, Coro and Trifari. They do not specify which brands are shown in the ad.

click pic to enlarge

Monet 1937 - Hindu Bells

Seen in a Los Angeles Times ad from 1937, Monet introduced a line called Hindu Bells, "Today's version of jewelry worn by Indian princesses". The drawing shows a 3 strand necklace, 2 strand bracelet and a cluster pin. The style is chain with round bells hanging at intervals. The necklace has 5 bells per strand (15 bells total) and the bracelet has 3 (6 bells total).