Retro jewelry - 1937 styles inspired by the 1900s

It seems in 1937 some styles were inspired by the 1900s-1910s according to this ad. Included is a mention of jewelry in a "grape" motif in the "vintage of the 1900s". This is interesting to note when trying to date found jewelry. Keeping track of all the "revivals" of styles over the years can get really confusing!

(click pic to enlarge)

Monet 1937 - Hindu Bells

Seen in a Los Angeles Times ad from 1937, Monet introduced a line called Hindu Bells, "Today's version of jewelry worn by Indian princesses". The drawing shows a 3 strand necklace, 2 strand bracelet and a cluster pin. The style is chain with round bells hanging at intervals. The necklace has 5 bells per strand (15 bells total) and the bracelet has 3 (6 bells total).

Style Notes - 1937 - Convertible Jewelry

From the Los Angeles Time, Feb 1937

"Women are indulging in beautiful matched ensembles, in perfect separate pieces, or in single pieces that can be transformed into others"

"Bracelets are important. For daytime, heavy gold bracelets sometimes set with gems. Flexible gold or platinum bracelets with jeweled clasps fashioned from two clips that can be worn separately, and gold chain and link bracelets ad infinitum - all are smart with tweeds and sport clothes. For evening the formula is to wear as many on one or both arms asyou like"

"Brooches, very much in style now, are frequently made up of clips which may be used as such or as pins. Some of the newest clips turn on swivels to point up or down, according to the way they are to be worn"