Friday, September 4, 2009

Liz Claiborne - Monet, Marvella and Trifari

The Liz Claiborne company currently owns the Monet, Marvella and Trifari brands. Here is a description from their 2008 annual report that describes the market segment for each of the three brands, which together are called the "Monet Family" of brands.

MARVELLA, a jewelry line sold primarily at Target Corporation Stores

MONET, a signature jewelry brand for women sold in department stores as well as in our own outlet stores and online

TRIFARI, a signature jewelry brand for women sold primarily in mid-tier department stores.


I recently saw Monet jewelry for sale in Macy's but have not seen Trifari anywhere lately. Although I have to say that I spend very little time in department stores, preferring antique malls digging for our beloved vintage jewelry. However, I think it is interesting to note the status of some of our favorite vintage brands!

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