Ran across a description of a trademark infringement case where Coro had sued a company called the "Caro Jewelry Company" for trademark infringement. The information I found is for the appeal, but has some cool tidbits.
First, don't panic! This isn't a case (as far as I can tell), where anybody marked actual jewelry with "Caro". Whew!
This was a case in Mississippi where a local jewelry store sold Coro jewelry. The store was then sold to new owners who named the company "Caro" and then apparently used block and script forms of the name that looked very similar to "Coro" in their advertising for the store. Coro won the suit, and you can read more about it here:
http://altlaw.org/v1/cases/795346The interesting (to me) research tidbits found in the case description are listed below. I am of the opinion that this type of background information provided in court documents is probably pretty accurate, as the information would seemingly be provided by the company to their lawyers at the time of the lawsuit
snippet from the case:
"The word "Coro" as a trademark was formulated by joining the first two letters of the names of the founders of the business, Cohen and Rosenberger, and
since 1919, plaintiff has used in connection with the sale of its costume jewelry the name and style of "Coro" written both in block letters and in script. In 1921 plaintiff registered with the Commissioner of Patents the name "Coro" as a trademark and has used this trademark continuously since that date. And subsequent thereto it has obtained numerous renewals of its trademark in a number of forms and for a variety of jewelry items and ornaments"
Also, I'm kind of collecting the names of lawyers associated with Coro - thinking that this may be useful in "connecting the dots" of other research. The names of the NY lawyers listed on this case are:
Ira M Millstein and
Robert Todd Lang. I'm assuming the Mississippi lawyers listed were hired locally for this case.
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