Coro Jewelry for Teens - 1965 - "47 West"

In 1965, the Broadway department stores in Los Angeles unveiled a jewelry line created by Coro at the request of the store chain, designed to appeal to teens. The line was part of the "Hi-Deb" department at the stores and the jewelry line was named "47 West". In a press release announcing the new line of jewelry, the Broadway noted that the designs were two years in the making.

The article describes some of the lines included as:

• Greco-Roman design rings, 3 inch key pins and chain pendants
• An outsized wine keeper's key and chain that can be worn as a necklace or belt
• A-line animal pins with satin-toned pewter and brass finishes with a futuristic look (ed: what the heck is an "A-line" pin?)
• Kilt pins with enameled emblems
• Stamps with authentic old hand cancelled stamps that have been shellacked
• Makeup mirrors made to be worn like monacles
• Key chains with cigarette lighters that work
• Zodiac designs

I was able to find one ad with some of the designs included. (click pic to enlarge)